What is ROKU stock price today?

ROKU (Roku Inc) stock is trading at $122.26 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is ROKU stock going up or down today?

ROKU stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy ROKU stock now?

The decision to buy ROKU depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is ROKU a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for ROKU based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is ROKU stock overvalued or undervalued?

Use our DCF valuation calculator to determine if ROKU is overvalued or undervalued based on fundamental analysis and future cash flow projections.

What is ROKU's P/E ratio?

P/E ratio data for ROKU will be available after the company reports earnings. Visit our dashboard for the latest financial metrics.

What is ROKU's market cap?

ROKU (Roku Inc) has a market capitalization of $15.61 billion, making it a mid-cap stock.

What is ROKU's price to book ratio?

Price-to-book ratio for ROKU is available on our dashboard along with other valuation metrics.

Does ROKU pay dividends?

ROKU does not currently pay dividends. Many growth companies reinvest profits into the business rather than paying dividends.

What is ROKU's dividend yield?

ROKU does not currently pay dividends or dividend data is not available. Check our dashboard for the latest information.

Is ROKU stock a good long-term investment?

ROKU's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is ROKU's revenue growth rate?

Revenue growth data for ROKU is available on our dashboard with detailed financial statement analysis.

Profitability metrics for ROKU are available on our dashboard with complete income statement analysis.

What are the risks of investing in ROKU?

Key risks for ROKU include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does ROKU compare to its competitors?

Compare ROKU to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize ROKU's performance and positioning.

What is ROKU's stock price target for 2026?

Our AI model provides price targets for ROKU based on fundamental analysis: Bull case $158.94 (+30%), Base case $140.60 (+15%), Bear case $110.03 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about ROKU?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for ROKU. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is ROKU's next earnings report?

ROKU reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

ROKU - Roku Inc

NYSE * Communication Services * Entertainment

$122.26

$-3.33 (-2.65%)

About Roku Inc

Roku Inc (ROKU) common stock

Price Chart

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ROKU Key Statistics

Market Cap

$15.61B

How ROKU Compares to Peers

ROKU is the smallest among peers, which may offer higher growth potential

P/E Rank

N/A

of 5

Margin Rank

N/A

of 0

Growth Rank

N/A

of 0

Size Rank

of 6

Company	Market Cap	P/E	Growth	Margin	Compare
ROKU(This stock)	$15.61B	N/A	0%	0.0%	-
GOOGLAlphabet Inc	$2.97T	26.1	0%	0.0%	vs GOOGL
METAMeta Platforms	$1.64T	28.8	0%	0.0%	vs META
NFLXNetflix Inc	$324.06B	24.8	0%	0.0%	vs NFLX
DISWalt Disney	$175.14B	16.1	0%	0.0%	vs DIS
VZVerizon Communications	$191.41B	11.2	0%	0.0%	vs VZ

Data Updated: July 14, 2026 at 2:33 AM EDT

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ROKU Lician Score

10% confidence

6.0/10

Good

ROKU has a Lician Score of 6/10 (Good). Strengths: Growth.

value

5.0

growth

8.0

quality

5.0

momentum

5.0

safety

5.0

The Lician Score is a comprehensive 1-10 rating that evaluates ROKUacross five key dimensions: Value (valuation relative to sector),Growth (revenue and earnings trajectory),Quality (profitability and balance sheet strength),Momentum (price trends and analyst sentiment), andSafety (volatility and risk metrics).

ROKU Financial Snowflake

5-axis analysis across key investment dimensions

5.6/10

Neutral

5.0

Value

Valuation vs. sector peers

8.0

Growth

Revenue & earnings trajectory

5.0

Quality

Profitability & moat strength

5.0

Momentum

Price trends & analyst sentiment

5.0

Safety

Financial stability & risk

Upcoming Events for ROKU

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