What is AAPL stock price today?

AAPL (Apple Inc) stock is trading at $260.25 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is AAPL stock going up or down today?

AAPL stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy AAPL stock now?

The decision to buy AAPL depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is AAPL a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for AAPL based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is AAPL stock overvalued or undervalued?

AAPL currently trades at a P/E ratio of 33.85, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if AAPL is fairly priced.

What is AAPL's P/E ratio?

AAPL has a price-to-earnings (P/E) ratio of 33.85, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is AAPL's market cap?

AAPL (Apple Inc) has a market capitalization of $3862.21 billion, making it a large-cap stock.

What is AAPL's price to book ratio?

AAPL trades at a price-to-book (P/B) ratio of 51.42, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

Does AAPL pay dividends?

AAPL does not currently pay dividends. Many growth companies reinvest profits into the business rather than paying dividends.

What is AAPL's dividend yield?

AAPL does not currently pay dividends or dividend data is not available. Check our dashboard for the latest information.

Is AAPL stock a good long-term investment?

AAPL's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is AAPL's revenue growth rate?

AAPL has shown revenue growth of 6.4% over recent periods. Consistent revenue growth is a key indicator of business health and competitive positioning.

Profitability metrics for AAPL are available on our dashboard with complete income statement analysis.

What are the risks of investing in AAPL?

Key risks for AAPL include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does AAPL compare to its competitors?

Compare AAPL to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize AAPL's performance and positioning.

What is AAPL's stock price target for 2026?

Our AI model provides price targets for AAPL based on fundamental analysis: Bull case $338.32 (+30%), Base case $299.29 (+15%), Bear case $234.22 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about AAPL?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for AAPL. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is AAPL's next earnings report?

AAPL reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

AAPL - Apple Inc

NYSE * Information Technology * Technology Hardware, Storage & Peripherals

$260.25

+$0.75 (+0.29%)

About Apple Inc

Apple Inc (AAPL) common stock

AAPL Key Statistics

Market Cap

$3.86T

P/E Ratio

33.85

P/B Ratio

51.42

EPS

$7.55

Revenue Growth

+6.4%

Debt to Equity

3.87

Employees

166,000

How AAPL Compares to Peers

AAPL has the lowest P/E ratio in Technology Hardware, Storage & Peripherals, suggesting it may be the most undervalued

P/E Rank

of 2

Margin Rank

N/A

of 0

Growth Rank

of 2

Size Rank

of 3

Company	Market Cap	P/E	Rev Growth	Margin	Compare
AAPL(This stock)	$3.86T	33.8	6.4%	0.0%	-
MSFTMicrosoft Corp	$3.55T	36.3	14.9%	0.0%	vs MSFT
NVDANvidia Corp	$4.49T	N/A	0.0%	0.0%	vs NVDA

Apple Inc Company Information

Headquarters: California; U.S.A
Website: www.apple.com
Sector: Information Technology
Industry: Technology Hardware, Storage & Peripherals

Data Updated: January 13, 2026 at 1:01 AM EST

AAPL Lician Score

17% confidence

5.0/10

Neutral

AAPL has a Lician Score of 5/10 (Average). Strengths: Momentum. Areas of concern: Growth.

value

5.0

growth

1.0

quality

5.0

momentum

10.0

safety

5.0

The Lician Score is a comprehensive 1-10 rating that evaluates AAPLacross five key dimensions: Value (valuation relative to sector),Growth (revenue and earnings trajectory),Quality (profitability and balance sheet strength),Momentum (price trends and analyst sentiment), andSafety (volatility and risk metrics).

AAPL Financial Snowflake

5-axis analysis across key investment dimensions

5.2/10

Neutral

5.0

Value

Valuation vs. sector peers

1.0

Growth

Revenue & earnings trajectory

5.0

Quality

Profitability & moat strength

10.0

Momentum

Price trends & analyst sentiment

5.0

Safety

Financial stability & risk

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