Should I Buy AAPL Stock in 2026?

Data-driven analysis and honest assessment for Apple Inc

Analysis Updated:
HOLDMixed signals - suitable for existing holders

Current Price: $264.55P/E: 33.8

Decision Score

5.8/10

Hold

Based on 6 fundamental factors

Score Breakdown:

Valuation (20%)5/10

Elevated P/E of 33.8

Growth (20%)7/10

Solid growth of 13%

Profitability (20%)10/10

Excellent margins (0% net)

Financial Health (15%)2/10

D/E: 3.87, Current Ratio: 0.89

Cash Flow (15%)4/10

Low FCF yield of 2.6%

Insider Activity (10%)5/10

Balanced insider activity

Key Investment Metrics

Current Price

$264.55

P/E Ratio

33.85

Revenue Growth

6.4%

Profit Margin

0.3%

Market Cap

N/A

Dividend Yield

0.00%

How AAPL Compares to Competitors

Understanding how AAPL stacks up against peers helps inform your investment decision.

How AAPL Compares to Peers

Upcoming Events for AAPL

+5 Reasons TO Buy AAPL

1. Strong return on capital of 51%

strong

ROIC above 20% demonstrates excellent capital allocation, a hallmark of quality businesses.

2. Steady revenue growth of 6%

weak

Consistent revenue growth demonstrates business stability and market share maintenance.

-5 Reasons NOT to Buy AAPL

1. Thin profit margins of 0.3%

high risk

Low margins provide little cushion against cost increases or pricing pressure.

2. High debt levels (D/E: 3.87)

high risk

D/E above 1.5 creates financial risk, especially if rates rise or earnings decline.

3. Premium valuation at 34x earnings

medium risk

P/E of 34 requires sustained growth to justify. Multiple compression risk exists.

4. Weak liquidity (Current Ratio: 0.89)

medium risk

Current ratio below 1.0 means short-term liabilities exceed assets.

Who Should Buy AAPL?

Investment Profile

Risk Level

Very High

Recommended Holding Period

3-5 years

Best For:

    Not Suitable For:

    • Growth Investors

      Limited 6% growth may disappoint

    • Value Investors

      Premium P/E of 34 doesn't fit value criteria

    • Income-Focused Retirees

      Low 0.0% yield

    • Risk-Averse Investors

      Very High risk may cause uncomfortable volatility

    Consider These Alternatives

    If you're interested in AAPL, compare these Information Technology peers:

    Pro tip: Compare AAPL directly with competitors using our comparison tool to see which stock better fits your criteria.

    Wall Street Expectations

    Analyst estimates for AAPL provide insight into market expectations:

    annual

    EPS: $N/A

    annual

    EPS: $N/A

    annual

    EPS: $N/A

    Get the Full Picture

    Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for AAPL

    Frequently Asked Questions

    What is AAPL stock price today?

    AAPL (Apple Inc) stock is trading at $264.55 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

    Is AAPL stock going up or down today?

    AAPL stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

    Should I buy AAPL stock now?

    The decision to buy AAPL depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

    Is AAPL a buy, hold, or sell right now?

    Our AI-powered analysis provides buy/hold/sell recommendations for AAPL based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

    Is AAPL stock overvalued or undervalued?

    AAPL currently trades at a P/E ratio of 33.85, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if AAPL is fairly priced.

    What is AAPL's P/E ratio?

    AAPL has a price-to-earnings (P/E) ratio of 33.85, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

    What is AAPL's market cap?

    Visit our dashboard for AAPL's current market capitalization and other key metrics.

    What is AAPL's price to book ratio?

    AAPL trades at a price-to-book (P/B) ratio of 51.42, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

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    Disclaimer

    This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.