ULTA vs COST: Which Stock is Better?
Side-by-side comparison of Ulta Beauty Inc and Costco Wholesale Corp in 2026
ULTA
Ulta Beauty Inc
$553.36
COST
Costco Wholesale Corp
$999.89
Key Metrics Comparison
| Metric | ULTA | COST | Winner |
|---|---|---|---|
| Market Cap | $24.55B | $443.82B | COST |
| P/E Ratio | 21.60 | 51.28 | ULTA |
| EPS (TTM) | $25.62 | $19.50 | ULTA |
| Revenue Growth | 0.1% | 0.2% | COST |
| Gross Margin | 43.0% | 12.9% | ULTA |
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Frequently Asked Questions
Is ULTA or COST a better investment?
Comparing ULTA and COST: Ulta Beauty Inc has a market cap of $24.55B while Costco Wholesale Corp has $443.82B. Both companies have their strengths - use our detailed metrics comparison to make an informed decision.
What is the difference between ULTA and COST?
ULTA (Ulta Beauty Inc) and COST (Costco Wholesale Corp) differ in valuation, growth rates, and profitability metrics. Our comparison shows which company leads in each category.
Which stock has better value: ULTA or COST?
Based on P/E ratios, ULTA trades at a lower multiple (21.6x vs 51.3x).
Which is growing faster: ULTA or COST?
COST has higher revenue growth at 0.2% vs 0.1% for ULTA.
Which company is more profitable: ULTA or COST?
Ulta Beauty Inc (ULTA) has higher gross margins at 43.0% compared to 12.9% for COST.
Which is the larger company: ULTA or COST?
Costco Wholesale Corp (COST) is larger with a market cap of $443.82B compared to $24.55B for ULTA.
Should I buy ULTA or COST in 2026?
Both ULTA and COST have investment merit. ULTA trades at $553.36 while COST trades at $999.89. Consider your investment goals, risk tolerance, and portfolio diversification before deciding. Our AI analysis tools can provide personalized insights.
What are the key differences between ULTA and COST stock?
Key differences: Market Cap ($24.55B vs $443.82B), P/E Ratio (21.6x vs 51.3x), Revenue Growth (0.1% vs 0.2%), Gross Margin (43.0% vs 12.9%).