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Should I buy ULTA stock now?

The decision to buy ULTA depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is ULTA a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for ULTA based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is ULTA stock overvalued or undervalued?

ULTA currently trades at a P/E ratio of 16.91 relative to earnings. Our DCF calculator provides intrinsic value estimates to help determine if ULTA is fairly priced.

What is ULTA's P/E ratio?

ULTA has a price-to-earnings (P/E) ratio of 16.91, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is ULTA's market cap?

ULTA (Ulta Beauty Inc) has a market capitalization of $19.38 billion, making it a mid-cap stock.

What is ULTA's price to book ratio?

ULTA trades at a price-to-book (P/B) ratio of 7.72, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

Does ULTA pay dividends?

ULTA does not currently pay dividends. Many growth companies reinvest profits into the business rather than paying dividends.

What is ULTA's dividend yield?

ULTA does not currently pay dividends or dividend data is not available. Check our dashboard for the latest information.

Is ULTA stock a good long-term investment?

ULTA's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is ULTA's revenue growth rate?

Revenue growth data for ULTA is available on our dashboard with detailed financial statement analysis.

Profitability metrics for ULTA are available on our dashboard with complete income statement analysis.

What are the risks of investing in ULTA?

Key risks for ULTA include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does ULTA compare to its competitors?

Compare ULTA to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize ULTA's performance and positioning.

What is ULTA's stock price target for 2026?

Visit our prediction page for AI-powered price targets for ULTA with bull, base, and bear case scenarios.

What do analysts say about ULTA?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for ULTA. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is ULTA's next earnings report?

ULTA reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

ULTA - Ulta Beauty Inc

NYSE * Consumer Cyclical * Specialty Retail

$0.00

+$0.00 (+0.00%)

About Ulta Beauty Inc

Ulta Beauty Inc (ULTA) common stock

Price Chart

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ULTA Key Statistics

Market Cap

$19.38B

P/E Ratio

16.91

P/B Ratio

7.72

How ULTA Compares to Peers

ULTA ranks 2nd most undervalued by P/E ratio among peers

ULTA is the smallest among peers, which may offer higher growth potential

P/E Rank

of 6

Margin Rank

N/A

of 0

Growth Rank

N/A

of 0

Size Rank

of 6

Company	Market Cap	P/E	Growth	Margin	Compare
ULTA(This stock)	$19.38B	16.9	0%	0.0%	-
WMTWalmart Inc	$780.33B	41.8	0%	0.0%	vs WMT
COSTCostco Wholesale	$430.32B	54.9	0%	0.0%	vs COST
TGTTarget Corporation	$58.05B	16.9	0%	0.0%	vs TGT
HDHome Depot	$397.35B	27.1	0%	0.0%	vs HD
LOWLowe's Companies	$121.89B	18.4	0%	0.0%	vs LOW

Data Updated: July 18, 2026 at 5:03 AM EDT

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ULTA Lician Score

10% confidence

6.0/10

Good

ULTA has a Lician Score of 6/10 (Good). Strengths: Growth.

value

5.0

growth

7.0

quality

5.0

momentum

5.0

safety

5.0

The Lician Score is a comprehensive 1-10 rating that evaluates ULTAacross five key dimensions: Value (valuation relative to sector),Growth (revenue and earnings trajectory),Quality (profitability and balance sheet strength),Momentum (price trends and analyst sentiment), andSafety (volatility and risk metrics).

ULTA Financial Snowflake

5-axis analysis across key investment dimensions

5.4/10

Neutral

5.0

Value

Valuation vs. sector peers

7.0

Growth

Revenue & earnings trajectory

5.0

Quality

Profitability & moat strength

5.0

Momentum

Price trends & analyst sentiment

5.0

Safety

Financial stability & risk

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