Should I Buy ULTA Stock in 2026?
Data-driven analysis and honest assessment for Ulta Beauty Inc
Current Price: $653.64P/E: 25.4
Decision Score
Weak
Based on 6 fundamental factors
Score Breakdown:
Elevated P/E of 25.4
Slow growth of 0%
Thin margins (0% net)
Financial health data limited
Decent FCF yield of 4.4%
No recent insider activity
Key Investment Metrics
Current Price
$653.64
P/E Ratio
25.38
Revenue Growth
0.1%
Profit Margin
0.1%
Market Cap
$29.3B
Dividend Yield
None
How ULTA Compares to Competitors
Understanding how ULTA stacks up against peers helps inform your investment decision.
How ULTA Compares to Peers
Upcoming Events for ULTA
+5 Reasons TO Buy ULTA
Limited data available to identify compelling buy reasons. Consider this a yellow flag.
-5 Reasons NOT to Buy ULTA
1. Thin profit margins of 0.1%
high riskLow margins provide little cushion against cost increases or pricing pressure.
2. High PEG ratio of 2.8
medium riskPEG above 2 suggests expensive relative to growth rate.
3. Minimal revenue growth
low riskGrowth of 0.1% barely keeps pace with inflation.
Who Should Buy ULTA?
Investment Profile
Risk Level
Medium
Recommended Holding Period
3-5 years
Best For:
Not Suitable For:
- ✗
Growth Investors
Limited 0% growth may disappoint
- ✗
Income-Focused Retirees
No dividend paid
Consider These Alternatives
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Pro tip: Compare ULTA directly with competitors using our comparison tool to see which stock better fits your criteria.
Get the Full Picture
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Frequently Asked Questions
What is ULTA stock price today?
ULTA (Ulta Beauty Inc) stock is trading at $653.64 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).
Is ULTA stock going up or down today?
ULTA stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.
Should I buy ULTA stock now?
The decision to buy ULTA depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.
Is ULTA a buy, hold, or sell right now?
Our AI-powered analysis provides buy/hold/sell recommendations for ULTA based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.
Is ULTA stock overvalued or undervalued?
ULTA currently trades at a P/E ratio of 25.38, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if ULTA is fairly priced.
What is ULTA's P/E ratio?
ULTA has a price-to-earnings (P/E) ratio of 25.38, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.
What is ULTA's market cap?
ULTA (Ulta Beauty Inc) has a market capitalization of $29.31 billion, making it a mid-cap stock.
What is ULTA's price to book ratio?
ULTA trades at a price-to-book (P/B) ratio of 11.14, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.
Deep Dive Analysis
Explore comprehensive analysis tools to make an informed decision about Ulta Beauty Inc
Full Stock Analysis
Complete ULTA overview with charts and data
Is ULTA Undervalued?
DCF valuation and intrinsic value analysis
Dividend Analysis
Yield, payout ratio, and dividend history
Growth Analysis
Revenue, earnings, and expansion metrics
Financial Health
Debt, liquidity, and balance sheet strength
Price Prediction
2026 forecast and price targets
Stock Forecast
12-month price forecast and analyst targets
Earnings Date
Next earnings date and historical results
Compare Before You Buy
See how ULTA stacks up against its competitors
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Disclaimer
This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.