ULTA vs GOOGL: Which Stock is Better?

Side-by-side comparison of Ulta Beauty Inc and Alphabet Inc in 2026

Comparison Updated:

ULTA

Ulta Beauty Inc

$684.79

GOOGL

Alphabet Inc

$315.20

Key Metrics Comparison

MetricULTAGOOGLWinner
Market Cap$30.70BN/AULTA
P/E Ratio26.2528.58ULTA
EPS (TTM)$26.09$10.95ULTA
Revenue Growth0.1%15.1%GOOGL
Gross Margin42.9%59.7%GOOGL

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Frequently Asked Questions

Is ULTA or GOOGL a better investment?

Comparing ULTA and GOOGL: Ulta Beauty Inc has a market cap of $30.70B while Alphabet Inc has N/A. Both companies have their strengths - use our detailed metrics comparison to make an informed decision.

What is the difference between ULTA and GOOGL?

ULTA (Ulta Beauty Inc) and GOOGL (Alphabet Inc) differ in valuation, growth rates, and profitability metrics. Our comparison shows which company leads in each category.

Which stock has better value: ULTA or GOOGL?

Based on P/E ratios, ULTA trades at a lower multiple (26.2x vs 28.6x).

Which is growing faster: ULTA or GOOGL?

GOOGL has higher revenue growth at 15.1% vs 0.1% for ULTA.

Which company is more profitable: ULTA or GOOGL?

Alphabet Inc (GOOGL) has higher gross margins at 59.7% compared to 42.9% for ULTA.

Which is the larger company: ULTA or GOOGL?

Ulta Beauty Inc (ULTA) is larger with a market cap of $30.70B compared to N/A for GOOGL.

Should I buy ULTA or GOOGL in 2026?

Both ULTA and GOOGL have investment merit. ULTA trades at $684.79 while GOOGL trades at $315.20. Consider your investment goals, risk tolerance, and portfolio diversification before deciding. Our AI analysis tools can provide personalized insights.

What are the key differences between ULTA and GOOGL stock?

Key differences: Market Cap ($30.70B vs N/A), P/E Ratio (26.2x vs 28.6x), Revenue Growth (0.1% vs 15.1%), Gross Margin (42.9% vs 59.7%).

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