NOW vs GOOGL: Which Stock is Better?
Side-by-side comparison of ServiceNow Inc and Alphabet Inc Class A in 2026
NOW
ServiceNow Inc
$148.69
GOOGL
Alphabet Inc Class A
$338.62
Key Metrics Comparison
| Metric | NOW | GOOGL | Winner |
|---|---|---|---|
| Market Cap | $119.00B | $2.97T | GOOGL |
| P/E Ratio | 68.68 | 32.79 | GOOGL |
| EPS (TTM) | $1.69 | $10.12 | GOOGL |
| Revenue Growth | 20.9% | 15.9% | NOW |
| Gross Margin | 77.5% | 59.7% | NOW |
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Frequently Asked Questions
Is NOW or GOOGL a better investment?
Comparing NOW and GOOGL: ServiceNow Inc has a market cap of $119.00B while Alphabet Inc Class A has $2.97T. Both companies have their strengths - use our detailed metrics comparison to make an informed decision.
What is the difference between NOW and GOOGL?
NOW (ServiceNow Inc) and GOOGL (Alphabet Inc Class A) differ in valuation, growth rates, and profitability metrics. Our comparison shows which company leads in each category.
Which stock has better value: NOW or GOOGL?
Based on P/E ratios, GOOGL trades at a lower multiple (32.8x vs 68.7x).
Which is growing faster: NOW or GOOGL?
NOW has higher revenue growth at 20.9% vs 15.9% for GOOGL.
Which company is more profitable: NOW or GOOGL?
ServiceNow Inc (NOW) has higher gross margins at 77.5% compared to 59.7% for GOOGL.
Which is the larger company: NOW or GOOGL?
Alphabet Inc Class A (GOOGL) is larger with a market cap of $2.97T compared to $119.00B for NOW.
Should I buy NOW or GOOGL in 2026?
Both NOW and GOOGL have investment merit. NOW trades at $148.69 while GOOGL trades at $338.62. Consider your investment goals, risk tolerance, and portfolio diversification before deciding. Our AI analysis tools can provide personalized insights.
What are the key differences between NOW and GOOGL stock?
Key differences: Market Cap ($119.00B vs $2.97T), P/E Ratio (68.7x vs 32.8x), Revenue Growth (20.9% vs 15.9%), Gross Margin (77.5% vs 59.7%).
Should I buy NOW or GOOGL in 2026?
The choice between NOW and GOOGL depends on your investment goals. NOW shows higher revenue growth (20.9%). NOW has better margins (77.5%). Consider your risk tolerance and time horizon.
What is the market cap comparison between NOW and GOOGL?
NOW (ServiceNow Inc) has a market cap of $119.00B, while GOOGL (Alphabet Inc Class A) has a market cap of $2.97T. GOOGL is the larger company by market value.