BKNG vs AMZN: Which Stock is Better?
Side-by-side comparison of Booking Holdings Inc and Amazon Com Inc in 2026
BKNG
Booking Holdings Inc
$4239.35
AMZN
Amazon Com Inc
$210.00
Key Metrics Comparison
| Metric | BKNG | AMZN | Winner |
|---|---|---|---|
| Market Cap | $136.65B | $2.23T | AMZN |
| P/E Ratio | 25.58 | 29.00 | BKNG |
| EPS (TTM) | $165.76 | $7.17 | BKNG |
| Revenue Growth | 0.2% | 0.1% | BKNG |
| Gross Margin | 87.4% | 50.3% | BKNG |
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Frequently Asked Questions
Is BKNG or AMZN a better investment?
Comparing BKNG and AMZN: Booking Holdings Inc has a market cap of $136.65B while Amazon Com Inc has $2.23T. Both companies have their strengths - use our detailed metrics comparison to make an informed decision.
What is the difference between BKNG and AMZN?
BKNG (Booking Holdings Inc) and AMZN (Amazon Com Inc) differ in valuation, growth rates, and profitability metrics. Our comparison shows which company leads in each category.
Which stock has better value: BKNG or AMZN?
Based on P/E ratios, BKNG trades at a lower multiple (25.6x vs 29.0x).
Which is growing faster: BKNG or AMZN?
BKNG has higher revenue growth at 0.2% vs 0.1% for AMZN.
Which company is more profitable: BKNG or AMZN?
Booking Holdings Inc (BKNG) has higher gross margins at 87.4% compared to 50.3% for AMZN.
Which is the larger company: BKNG or AMZN?
Amazon Com Inc (AMZN) is larger with a market cap of $2.23T compared to $136.65B for BKNG.
Should I buy BKNG or AMZN in 2026?
Both BKNG and AMZN have investment merit. BKNG trades at $4239.35 while AMZN trades at $210.00. Consider your investment goals, risk tolerance, and portfolio diversification before deciding. Our AI analysis tools can provide personalized insights.
What are the key differences between BKNG and AMZN stock?
Key differences: Market Cap ($136.65B vs $2.23T), P/E Ratio (25.6x vs 29.0x), Revenue Growth (0.2% vs 0.1%), Gross Margin (87.4% vs 50.3%).