BKNG vs GOOGL: Which Stock is Better?
Side-by-side comparison of Booking Holdings Inc and Alphabet Inc in 2026
BKNG
Booking Holdings Inc
$4239.35
GOOGL
Alphabet Inc
$315.20
Key Metrics Comparison
| Metric | BKNG | GOOGL | Winner |
|---|---|---|---|
| Market Cap | $136.65B | N/A | BKNG |
| P/E Ratio | 25.58 | 28.58 | BKNG |
| EPS (TTM) | $165.76 | $10.95 | BKNG |
| Revenue Growth | 0.2% | 15.1% | GOOGL |
| Gross Margin | 87.4% | 59.7% | BKNG |
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Frequently Asked Questions
Is BKNG or GOOGL a better investment?
Comparing BKNG and GOOGL: Booking Holdings Inc has a market cap of $136.65B while Alphabet Inc has N/A. Both companies have their strengths - use our detailed metrics comparison to make an informed decision.
What is the difference between BKNG and GOOGL?
BKNG (Booking Holdings Inc) and GOOGL (Alphabet Inc) differ in valuation, growth rates, and profitability metrics. Our comparison shows which company leads in each category.
Which stock has better value: BKNG or GOOGL?
Based on P/E ratios, BKNG trades at a lower multiple (25.6x vs 28.6x).
Which is growing faster: BKNG or GOOGL?
GOOGL has higher revenue growth at 15.1% vs 0.2% for BKNG.
Which company is more profitable: BKNG or GOOGL?
Booking Holdings Inc (BKNG) has higher gross margins at 87.4% compared to 59.7% for GOOGL.
Which is the larger company: BKNG or GOOGL?
Booking Holdings Inc (BKNG) is larger with a market cap of $136.65B compared to N/A for GOOGL.
Should I buy BKNG or GOOGL in 2026?
Both BKNG and GOOGL have investment merit. BKNG trades at $4239.35 while GOOGL trades at $315.20. Consider your investment goals, risk tolerance, and portfolio diversification before deciding. Our AI analysis tools can provide personalized insights.
What are the key differences between BKNG and GOOGL stock?
Key differences: Market Cap ($136.65B vs N/A), P/E Ratio (25.6x vs 28.6x), Revenue Growth (0.2% vs 15.1%), Gross Margin (87.4% vs 59.7%).