What is BKNG stock price today?

BKNG (Booking Holdings Inc) stock is trading at $174.85 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is BKNG stock going up or down today?

BKNG stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy BKNG stock now?

The decision to buy BKNG depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is BKNG a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for BKNG based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is BKNG stock overvalued or undervalued?

BKNG currently trades at a P/E ratio of 35.59, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if BKNG is fairly priced.

What is BKNG's P/E ratio?

BKNG has a price-to-earnings (P/E) ratio of 35.59, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is BKNG's market cap?

BKNG (Booking Holdings Inc) has a market capitalization of $186.03 billion, making it a mid-cap stock.

What is BKNG's price to book ratio?

Price-to-book ratio for BKNG is available on our dashboard along with other valuation metrics.

Does BKNG pay dividends?

Yes, BKNG pays dividends with a current yield of 0.66%. Dividend payments provide income for investors in addition to potential stock price appreciation.

What is BKNG's dividend yield?

BKNG's dividend yield is 0.66%, calculated as annual dividends divided by the current stock price. This represents the annual return from dividends alone.

Is BKNG stock a good long-term investment?

BKNG's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is BKNG's revenue growth rate?

Revenue growth data for BKNG is available on our dashboard with detailed financial statement analysis.

Profitability metrics for BKNG are available on our dashboard with complete income statement analysis.

What are the risks of investing in BKNG?

Key risks for BKNG include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does BKNG compare to its competitors?

Compare BKNG to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize BKNG's performance and positioning.

What is BKNG's stock price target for 2026?

Our AI model provides price targets for BKNG based on fundamental analysis: Bull case $227.31 (+30%), Base case $201.08 (+15%), Bear case $157.37 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about BKNG?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for BKNG. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is BKNG's next earnings report?

BKNG reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

BKNG - Booking Holdings Inc

NYSE * Consumer Cyclical * Travel Services

$174.85

$-0.95 (-0.54%)

About Booking Holdings Inc

Booking Holdings Inc (BKNG) common stock

Price Chart

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BKNG Key Statistics

Market Cap

$186.03B

P/E Ratio

35.59

Dividend Yield

0.66%

How BKNG Compares to Peers

P/E Rank

of 6

Margin Rank

N/A

of 0

Growth Rank

N/A

of 0

Size Rank

of 6

Company	Market Cap	P/E	Growth	Margin	Compare
BKNG(This stock)	$186.03B	35.6	0%	0.0%	-
AMZNAmazon.com Inc	$2.55T	30.6	0%	0.0%	vs AMZN
TSLATesla Inc	$976.12B	179.1	0%	0.0%	vs TSLA
HDHome Depot	$397.35B	27.1	0%	0.0%	vs HD
MCDMcDonald’s Corporation	$201.66B	23.4	0%	0.0%	vs MCD
NKENike Inc	$110.14B	34.6	0%	0.0%	vs NKE

Data Updated: July 15, 2026 at 5:35 AM EDT

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BKNG Lician Score

10% confidence

4.0/10

Neutral

BKNG has a Lician Score of 4/10 (Average). Areas of concern: Growth.

value

5.0

growth

2.0

quality

5.0

momentum

5.0

safety

5.0

The Lician Score is a comprehensive 1-10 rating that evaluates BKNGacross five key dimensions: Value (valuation relative to sector),Growth (revenue and earnings trajectory),Quality (profitability and balance sheet strength),Momentum (price trends and analyst sentiment), andSafety (volatility and risk metrics).

BKNG Financial Snowflake

5-axis analysis across key investment dimensions

4.4/10

Neutral

5.0

Value

Valuation vs. sector peers

2.0

Growth

Revenue & earnings trajectory

5.0

Quality

Profitability & moat strength

5.0

Momentum

Price trends & analyst sentiment

5.0

Safety

Financial stability & risk

Upcoming Events for BKNG

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