What is SO stock price today?

SO (Southern Company) stock is trading at $96.72 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is SO stock going up or down today?

SO stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy SO stock now?

The decision to buy SO depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is SO a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for SO based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is SO stock overvalued or undervalued?

SO currently trades at a P/E ratio of 22.13 relative to earnings. Our DCF calculator provides intrinsic value estimates to help determine if SO is fairly priced.

What is SO's P/E ratio?

SO has a price-to-earnings (P/E) ratio of 22.13, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is SO's market cap?

SO (Southern Company) has a market capitalization of $101.55 billion, making it a mid-cap stock.

What is SO's price to book ratio?

Price-to-book ratio for SO is available on our dashboard along with other valuation metrics.

Does SO pay dividends?

Yes, SO pays dividends with a current yield of 3.22%. Dividend payments provide income for investors in addition to potential stock price appreciation.

What is SO's dividend yield?

SO's dividend yield is 3.22%, calculated as annual dividends divided by the current stock price. This represents the annual return from dividends alone.

Is SO stock a good long-term investment?

SO's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is SO's revenue growth rate?

Revenue growth data for SO is available on our dashboard with detailed financial statement analysis.

Profitability metrics for SO are available on our dashboard with complete income statement analysis.

What are the risks of investing in SO?

Key risks for SO include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does SO compare to its competitors?

Compare SO to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize SO's performance and positioning.

What is SO's stock price target for 2026?

Our AI model provides price targets for SO based on fundamental analysis: Bull case $125.73 (+30%), Base case $111.22 (+15%), Bear case $87.04 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about SO?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for SO. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is SO's next earnings report?

SO reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

SO - Southern Company

NYSE * Utilities * Utilities - Regulated Electric

$96.72

+$1.10 (+1.16%)

About Southern Company

Southern Company (SO) common stock

Price Chart

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SO Key Statistics

Market Cap

$101.55B

P/E Ratio

22.13

Dividend Yield

3.22%

How SO Compares to Peers

SO has the lowest P/E ratio in Utilities - Regulated Electric, suggesting it may be the most undervalued

SO is the smallest among peers, which may offer higher growth potential

P/E Rank

of 6

Margin Rank

N/A

of 0

Growth Rank

N/A

of 0

Size Rank

of 6

Company	Market Cap	P/E	Growth	Margin	Compare
SO(This stock)	$101.55B	22.1	0%	0.0%	-
AAPLApple Inc	$3.83T	39.2	0%	0.0%	vs AAPL
MSFTMicrosoft Corporation	$3.71T	38.6	0%	0.0%	vs MSFT
GOOGLAlphabet Inc	$2.97T	26.1	0%	0.0%	vs GOOGL
AMZNAmazon.com Inc	$2.55T	30.6	0%	0.0%	vs AMZN
NVDANVIDIA Corporation	$4.40T	58.2	0%	0.0%	vs NVDA

Data Updated: July 13, 2026 at 7:27 PM EDT

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SO Lician Score

10% confidence

6.0/10

Good

SO has a Lician Score of 6/10 (Good). Strengths: Growth.

value

5.0

growth

8.0

quality

5.0

momentum

5.0

safety

5.0

The Lician Score is a comprehensive 1-10 rating that evaluates SOacross five key dimensions: Value (valuation relative to sector),Growth (revenue and earnings trajectory),Quality (profitability and balance sheet strength),Momentum (price trends and analyst sentiment), andSafety (volatility and risk metrics).

SO Financial Snowflake

5-axis analysis across key investment dimensions

5.6/10

Neutral

5.0

Value

Valuation vs. sector peers

8.0

Growth

Revenue & earnings trajectory

5.0

Quality

Profitability & moat strength

5.0

Momentum

Price trends & analyst sentiment

5.0

Safety

Financial stability & risk

Upcoming Events for SO

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