What is SO stock price today?

SO (Southern Co) stock is trading at $97.38 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is SO stock going up or down today?

SO stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy SO stock now?

The decision to buy SO depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is SO a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for SO based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is SO stock overvalued or undervalued?

SO currently trades at a P/E ratio of 24.22 relative to earnings. Our DCF calculator provides intrinsic value estimates to help determine if SO is fairly priced.

What is SO's P/E ratio?

SO has a price-to-earnings (P/E) ratio of 24.22, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is SO's market cap?

SO (Southern Co) has a market capitalization of $107.23 billion, making it a mid-cap stock.

What is SO's price to book ratio?

SO trades at a price-to-book (P/B) ratio of 3.03, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

Does SO pay dividends?

Yes, SO pays dividends with a current yield of 0.03%. Dividend payments provide income for investors in addition to potential stock price appreciation.

What is SO's dividend yield?

SO's dividend yield is 0.03%, calculated as annual dividends divided by the current stock price. This represents the annual return from dividends alone.

Is SO stock a good long-term investment?

SO's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is SO's revenue growth rate?

SO has shown revenue growth of 0.1% over recent periods. Consistent revenue growth is a key indicator of business health and competitive positioning.

Yes, SO is profitable with a profit margin of 0.1%. This indicates the company generates 0.1 cents of profit for every dollar of revenue.

What are the risks of investing in SO?

Key risks for SO include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does SO compare to its competitors?

Compare SO to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize SO's performance and positioning.

What is SO's stock price target for 2026?

Our AI model provides price targets for SO based on fundamental analysis: Bull case $126.59 (+30%), Base case $111.99 (+15%), Bear case $87.64 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about SO?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for SO. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is SO's next earnings report?

SO reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

SO - Southern Co

NYSE * Utilities * Electric Utilities

$97.38

+$1.03 (+1.07%)

About Southern Co

The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

SO Key Statistics

Market Cap

$107.23B

P/E Ratio

24.22

P/B Ratio

3.03

EPS

$4.02

Dividend Yield

0.03%

Revenue Growth

+0.1%

Profit Margin

0.1%

Employees

29,502

How SO Compares to Peers

SO has the lowest P/E ratio in Electric Utilities, suggesting it may be the most undervalued

SO has the highest profit margins in Electric Utilities

SO is the smallest among peers, which may offer higher growth potential

P/E Rank

of 2

Margin Rank

of 2

Growth Rank

of 2

Size Rank

of 2

Company	Market Cap	P/E	Growth	Margin	Compare
SO(This stock)	$107.23B	24.2	0%	0.1%	-
AMZNAmazon Com	$2.23T	29.0	0%	0.1%	vs AMZN

Southern Co Company Information

Headquarters: Georgia; U.S.A
Website: www.southerncompany.com
Sector: Utilities
Industry: Electric Utilities

SO - Southern Co

About Southern Co

SO Key Statistics

How SO Compares to Peers

Southern Co Company Information

SO Lician Score

SO Financial Snowflake

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