What is GOOG stock price today?

GOOG (Alphabet Inc Class C) stock is trading at $350.67 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is GOOG stock going up or down today?

GOOG stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy GOOG stock now?

The decision to buy GOOG depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is GOOG a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for GOOG based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is GOOG stock overvalued or undervalued?

GOOG currently trades at a P/E ratio of 27.94, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if GOOG is fairly priced.

What is GOOG's P/E ratio?

GOOG has a price-to-earnings (P/E) ratio of 27.94, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is GOOG's market cap?

GOOG (Alphabet Inc Class C) has a market capitalization of $4460.42 billion, making it a large-cap stock.

What is GOOG's price to book ratio?

Price-to-book ratio for GOOG is available on our dashboard along with other valuation metrics.

Does GOOG pay dividends?

Yes, GOOG pays dividends with a current yield of 0.23%. Dividend payments provide income for investors in addition to potential stock price appreciation.

What is GOOG's dividend yield?

GOOG's dividend yield is 0.23%, calculated as annual dividends divided by the current stock price. This represents the annual return from dividends alone.

Is GOOG stock a good long-term investment?

GOOG's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is GOOG's revenue growth rate?

Revenue growth data for GOOG is available on our dashboard with detailed financial statement analysis.

Profitability metrics for GOOG are available on our dashboard with complete income statement analysis.

What are the risks of investing in GOOG?

Key risks for GOOG include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does GOOG compare to its competitors?

Compare GOOG to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize GOOG's performance and positioning.

What is GOOG's stock price target for 2026?

Our AI model provides price targets for GOOG based on fundamental analysis: Bull case $455.87 (+30%), Base case $403.27 (+15%), Bear case $315.60 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about GOOG?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for GOOG. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is GOOG's next earnings report?

GOOG reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

GOOG - Alphabet Inc Class C

NYSE * Communication Services * Internet Content & Information

$350.67

$-4.36 (-1.23%)

About Alphabet Inc Class C

Alphabet Inc Class C (GOOG) common stock

Price Chart

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GOOG Key Statistics

Market Cap

$4.46T

P/E Ratio

27.94

Dividend Yield

0.23%

How GOOG Compares to Peers

GOOG is the largest company in its peer group by market cap

P/E Rank

of 5

Margin Rank

N/A

of 0

Growth Rank

N/A

of 0

Size Rank

of 6

Company	Market Cap	P/E	Growth	Margin	Compare
GOOG(This stock)	$4.46T	27.9	0%	0.0%	-
GOOGLAlphabet Inc	$2.97T	26.1	0%	0.0%	vs GOOGL
METAMeta Platforms	$1.64T	28.8	0%	0.0%	vs META
SNAPSnap Inc	$8.14B	N/A	0%	0.0%	vs SNAP
PINSPinterest Inc	$24.14B	13.1	0%	0.0%	vs PINS
NFLXNetflix Inc	$324.06B	24.8	0%	0.0%	vs NFLX

Data Updated: July 13, 2026 at 9:38 PM EDT

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GOOG Lician Score

10% confidence

6.0/10

Good

GOOG has a Lician Score of 6/10 (Good). Strengths: Growth.

value

5.0

growth

9.0

quality

5.0

momentum

5.0

safety

5.0

The Lician Score is a comprehensive 1-10 rating that evaluates GOOGacross five key dimensions: Value (valuation relative to sector),Growth (revenue and earnings trajectory),Quality (profitability and balance sheet strength),Momentum (price trends and analyst sentiment), andSafety (volatility and risk metrics).

GOOG Financial Snowflake

5-axis analysis across key investment dimensions

5.8/10

Neutral

5.0

Value

Valuation vs. sector peers

9.0

Growth

Revenue & earnings trajectory

5.0

Quality

Profitability & moat strength

5.0

Momentum

Price trends & analyst sentiment

5.0

Safety

Financial stability & risk

Upcoming Events for GOOG

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