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Should I buy GOOG stock now?

The decision to buy GOOG depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is GOOG a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for GOOG based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is GOOG stock overvalued or undervalued?

GOOG currently trades at a P/E ratio of 23.14 relative to earnings. Our DCF calculator provides intrinsic value estimates to help determine if GOOG is fairly priced.

What is GOOG's P/E ratio?

GOOG has a price-to-earnings (P/E) ratio of 23.14, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is GOOG's market cap?

Visit our dashboard for GOOG's current market capitalization and other key metrics.

What is GOOG's price to book ratio?

GOOG trades at a price-to-book (P/B) ratio of 7.13, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

Does GOOG pay dividends?

GOOG does not currently pay dividends. Many growth companies reinvest profits into the business rather than paying dividends.

What is GOOG's dividend yield?

GOOG does not currently pay dividends or dividend data is not available. Check our dashboard for the latest information.

Is GOOG stock a good long-term investment?

GOOG's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is GOOG's revenue growth rate?

GOOG has shown revenue growth of 13.9% over recent periods. Consistent revenue growth is a key indicator of business health and competitive positioning.

Profitability metrics for GOOG are available on our dashboard with complete income statement analysis.

What are the risks of investing in GOOG?

Key risks for GOOG include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does GOOG compare to its competitors?

Compare GOOG to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize GOOG's performance and positioning.

What is GOOG's stock price target for 2026?

Visit our prediction page for AI-powered price targets for GOOG with bull, base, and bear case scenarios.

What do analysts say about GOOG?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for GOOG. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is GOOG's next earnings report?

GOOG reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

GOOG - Alphabet Inc.

NYSE

$0.00

+$0.00 (+0.00%)

About Alphabet Inc.

Alphabet Inc. (GOOG) common stock

GOOG Key Statistics

Market Cap

$0.00M

P/E Ratio

23.14

P/B Ratio

7.13

EPS

$8.18

Revenue Growth

+13.9%

Debt to Equity

0.39

Employees

190,167

How GOOG Compares to Peers

GOOG has the lowest P/E ratio in its peer group, suggesting it may be the most undervalued

GOOG has the fastest revenue growth among competitors

P/E Rank

of 2

Margin Rank

N/A

of 0

Growth Rank

of 2

Size Rank

N/A

of 4

Company	Market Cap	P/E	Rev Growth	Margin	Compare
GOOG(This stock)	$0.00	23.1	13.9%	0.0%	-
AAPLApple Inc	$3.85T	33.8	6.4%	0.0%	vs AAPL
MSFTMicrosoft Corp	$3.48T	N/A	0.0%	0.0%	vs MSFT
GOOGLAlphabet Inc	$4.06T	N/A	0.0%	0.0%	vs GOOGL
NVDANvidia Corp	$4.49T	N/A	0.0%	0.0%	vs NVDA

Alphabet Inc. Company Information

Website: www.abc.xyz

Data Updated: January 13, 2026 at 5:08 PM EST

GOOG Lician Score

14% confidence

6.0/10

Good

GOOG has a Lician Score of 6/10 (Good). Strengths: Growth.

value

5.0

growth

8.0

quality

5.0

momentum

5.0

safety

5.0

The Lician Score is a comprehensive 1-10 rating that evaluates GOOGacross five key dimensions: Value (valuation relative to sector),Growth (revenue and earnings trajectory),Quality (profitability and balance sheet strength),Momentum (price trends and analyst sentiment), andSafety (volatility and risk metrics).

GOOG Financial Snowflake

5-axis analysis across key investment dimensions

5.6/10

Neutral

5.0

Value

Valuation vs. sector peers

8.0

Growth

Revenue & earnings trajectory

5.0

Quality

Profitability & moat strength

5.0

Momentum

Price trends & analyst sentiment

5.0

Safety

Financial stability & risk

Upcoming Events for GOOG

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