Should I Buy NKE Stock in 2026?

Data-driven analysis and honest assessment for Nike Inc

Analysis Updated:
AVOIDSignificant risks outweigh potential rewards

Current Price: $62.18P/E: 36.4

Decision Score

3.9/10

Weak

Based on 6 fundamental factors

Score Breakdown:

Valuation (20%)3/10

High P/E of 36.4 indicates premium

Growth (20%)3/10

Declining -0%

Profitability (20%)4/10

Thin margins (0% net)

Financial Health (15%)5/10

Financial health data limited

Cash Flow (15%)4/10

Low FCF yield of 2.9%

Insider Activity (10%)5/10

Balanced insider activity

Key Investment Metrics

Current Price

$62.18

P/E Ratio

36.36

Revenue Growth

0.0%

Profit Margin

0.1%

Market Cap

$92.1B

Dividend Yield

0.03%

How NKE Compares to Competitors

Understanding how NKE stacks up against peers helps inform your investment decision.

How NKE Compares to Peers

Upcoming Events for NKE

+5 Reasons TO Buy NKE

Limited data available to identify compelling buy reasons. Consider this a yellow flag.

-5 Reasons NOT to Buy NKE

1. Thin profit margins of 0.1%

high risk

Low margins provide little cushion against cost increases or pricing pressure.

2. Premium valuation at 36x earnings

medium risk

P/E of 36 requires sustained growth to justify. Multiple compression risk exists.

3. Minimal revenue growth

low risk

Growth of 0.0% barely keeps pace with inflation.

Who Should Buy NKE?

Investment Profile

Risk Level

Medium

Recommended Holding Period

3-5 years

Best For:

    Not Suitable For:

    • Growth Investors

      Limited 0% growth may disappoint

    • Value Investors

      Premium P/E of 36 doesn't fit value criteria

    • Income-Focused Retirees

      Low 0.0% yield

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    Pro tip: Compare NKE directly with competitors using our comparison tool to see which stock better fits your criteria.

    Get the Full Picture

    Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for NKE

    Frequently Asked Questions

    What is NKE stock price today?

    NKE (Nike Inc) stock is trading at $62.18 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

    Is NKE stock going up or down today?

    NKE stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

    Should I buy NKE stock now?

    The decision to buy NKE depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

    Is NKE a buy, hold, or sell right now?

    Our AI-powered analysis provides buy/hold/sell recommendations for NKE based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

    Is NKE stock overvalued or undervalued?

    NKE currently trades at a P/E ratio of 36.36, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if NKE is fairly priced.

    What is NKE's P/E ratio?

    NKE has a price-to-earnings (P/E) ratio of 36.36, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

    What is NKE's market cap?

    NKE (Nike Inc) has a market capitalization of $92.05 billion, making it a mid-cap stock.

    What is NKE's price to book ratio?

    NKE trades at a price-to-book (P/B) ratio of 6.72, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

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    Disclaimer

    This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.