Should I Buy KO Stock in 2026?

Data-driven analysis and honest assessment for The Coca-Cola Company

Analysis Updated:
HOLDMixed signals - suitable for existing holders

Current Price: $83.49P/E: 25.1

Decision Score

6.0/10

Hold

Based on 6 fundamental factors

Score Breakdown:

Valuation (20%)5/10

Elevated P/E of 25.1

Growth (20%)5/10

Growth data limited

Profitability (20%)10/10

Excellent margins (28% net)

Financial Health (15%)5/10

Financial health data limited

Cash Flow (15%)5/10

Cash flow data limited

Insider Activity (10%)5/10

Balanced insider activity

Key Investment Metrics

Current Price

$83.49

P/E Ratio

25.14

Revenue Growth

N/A

Profit Margin

27.8%

Market Cap

$343.9B

Dividend Yield

2.57%

How KO Compares to Competitors

Understanding how KO stacks up against peers helps inform your investment decision.

How KO Compares to Peers

Upcoming Events for KO

+5 Reasons TO Buy KO

1. Exceptional profit margins of 28%

strong

Net margins above 20% indicate strong pricing power and competitive advantages.

2. Large-cap stability and market leadership

moderate

With market cap over $100B, this company has established leadership and resources to weather cycles.

-5 Reasons NOT to Buy KO

1. Minimal revenue growth

low risk

Growth of 0.0% barely keeps pace with inflation.

Who Should Buy KO?

Investment Profile

Risk Level

Low

Recommended Holding Period

3-5 years

Best For:

  • Income Investors

    2.6% yield provides regular income

  • Conservative Investors

    Large-cap stability with solid balance sheet

Not Suitable For:

  • Growth Investors

    Limited 0% growth may disappoint

Consider These Alternatives

If you're interested in KO, compare these Consumer Defensive peers:

Pro tip: Compare KO directly with competitors using our comparison tool to see which stock better fits your criteria.

Get the Full Picture

Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for KO

Frequently Asked Questions

What is KO stock price today?

KO (The Coca-Cola Company) stock is trading at $83.49 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is KO stock going up or down today?

KO stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy KO stock now?

The decision to buy KO depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is KO a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for KO based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is KO stock overvalued or undervalued?

KO currently trades at a P/E ratio of 25.14, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if KO is fairly priced.

What is KO's P/E ratio?

KO has a price-to-earnings (P/E) ratio of 25.14, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is KO's market cap?

KO (The Coca-Cola Company) has a market capitalization of $343.90 billion, making it a large-cap stock.

What is KO's price to book ratio?

KO trades at a price-to-book (P/B) ratio of 10.22, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

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Disclaimer

This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.