Should I Buy GOOG Stock in 2026?
Data-driven analysis and honest assessment for Alphabet Inc.
Current Price: $311.43P/E: 28.6
Decision Score
Buy
Based on 6 fundamental factors
Score Breakdown:
Elevated P/E of 28.6
Strong growth of 24%
Excellent margins (0% net)
D/E: 0.43, Current Ratio: 2.00
Low FCF yield of 1.9%
No recent insider activity
Key Investment Metrics
Current Price
$311.43
P/E Ratio
28.58
Revenue Growth
15.1%
Profit Margin
0.3%
Market Cap
$3715.6B
Dividend Yield
0.00%
How GOOG Compares to Competitors
Understanding how GOOG stacks up against peers helps inform your investment decision.
How GOOG Compares to Peers
Upcoming Events for GOOG
+5 Reasons TO Buy GOOG
1. Strong return on capital of 39%
strongROIC above 20% demonstrates excellent capital allocation, a hallmark of quality businesses.
2. Strong liquidity (Current Ratio: 2.00)
strongCurrent ratio above 1.5 indicates the company can easily meet short-term obligations.
3. Revenue growing 15% year-over-year
moderateStrong top-line growth indicates robust demand and expanding market opportunity.
4. High gross margins of 60%
moderateGross margins above 50% typically indicate strong brand value or intellectual property moats.
5. Conservative debt levels (D/E: 0.43)
moderateLow leverage provides financial flexibility and reduces risk during downturns.
-5 Reasons NOT to Buy GOOG
1. Thin profit margins of 0.3%
high riskLow margins provide little cushion against cost increases or pricing pressure.
2. Low free cash flow yield of 1.9%
low riskLimited cash generation means most value comes from future growth expectations.
Who Should Buy GOOG?
Investment Profile
Risk Level
Medium
Recommended Holding Period
3-5 years
Best For:
- ✓
Growth Investors
15% revenue growth aligns with growth strategies
Not Suitable For:
- ✗
Income-Focused Retirees
Low 0.0% yield
Consider These Alternatives
If you're interested in GOOG, compare these Communication Services peers:
Pro tip: Compare GOOG directly with competitors using our comparison tool to see which stock better fits your criteria.
Get the Full Picture
Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for GOOG
Frequently Asked Questions
What is GOOG stock price today?
GOOG (Alphabet Inc.) stock is trading at $311.43 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).
Is GOOG stock going up or down today?
GOOG stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.
Should I buy GOOG stock now?
The decision to buy GOOG depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.
Is GOOG a buy, hold, or sell right now?
Our AI-powered analysis provides buy/hold/sell recommendations for GOOG based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.
Is GOOG stock overvalued or undervalued?
GOOG currently trades at a P/E ratio of 28.58, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if GOOG is fairly priced.
What is GOOG's P/E ratio?
GOOG has a price-to-earnings (P/E) ratio of 28.58, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.
What is GOOG's market cap?
GOOG (Alphabet Inc.) has a market capitalization of $3715.59 billion, making it a large-cap stock.
What is GOOG's price to book ratio?
GOOG trades at a price-to-book (P/B) ratio of 9.10, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.
Deep Dive Analysis
Explore comprehensive analysis tools to make an informed decision about Alphabet Inc.
Full Stock Analysis
Complete GOOG overview with charts and data
Is GOOG Undervalued?
DCF valuation and intrinsic value analysis
Dividend Analysis
Yield, payout ratio, and dividend history
Growth Analysis
Revenue, earnings, and expansion metrics
Financial Health
Debt, liquidity, and balance sheet strength
Price Prediction
2026 forecast and price targets
Stock Forecast
12-month price forecast and analyst targets
Earnings Date
Next earnings date and historical results
Compare Before You Buy
See how GOOG stacks up against its competitors
Similar Investment Decisions
Explore investment analyses for stocks similar to Alphabet Inc.
Complete GOOG Analysis
Compare GOOG With
Disclaimer
This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.