What Diageo (LSE:DGE) Shares Sales Slump Means For Shareholders
Yahoo Finance · Oct 23, 2026 · Diageo PLC ADR (DEO)
Diageo has reported a sharp sales decline at its Casamigos tequila brand in the U.S., attributing the weakness to a softer tequila category and tougher competition, while rival 818 Tequila records its strongest year to date on the back of distribution support and targeted marketing. The contrast between Casamigos’ setback and 818 Tequila’s momentum highlights how route to market choices, shelf space control and pack size strategy can materially influence outcomes in a crowded premium spirits...
Not investment advice. Headline and summary only, not a full reprint.