Does SO pay dividends?

Yes, SO pays dividends with a current yield of 3.22%. Dividend payments provide income for investors in addition to potential stock price appreciation.

What is SO's dividend yield?

SO's dividend yield is 3.22%, calculated as annual dividends divided by the current stock price. This represents the annual return from dividends alone.

Is SO stock a good long-term investment?

SO's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is SO's revenue growth rate?

Revenue growth data for SO is available on our dashboard with detailed financial statement analysis.

Profitability metrics for SO are available on our dashboard with complete income statement analysis.

What are the risks of investing in SO?

Key risks for SO include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does SO compare to its competitors?

Compare SO to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize SO's performance and positioning.

What is SO's stock price target for 2026?

Our AI model provides price targets for SO based on fundamental analysis: Bull case $123.72 (+30%), Base case $109.45 (+15%), Bear case $85.65 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about SO?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for SO. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is SO's next earnings report?

SO reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

Should I Buy SO Stock in 2026?

Data-driven analysis and honest assessment for Southern Company

Analysis Updated: July 10, 2026 at 8:56 AM EDT

CAUTIONSeveral concerns warrant careful consideration

Current Price: $95.17P/E: 22.1

Decision Score

5.2/10

Hold

Based on 6 fundamental factors

Score Breakdown:

Valuation (20%)6/10

Fair P/E of 22.1

Growth (20%)5/10

Growth data limited

Profitability (20%)5/10

Profitability data limited

Financial Health (15%)5/10

Financial health data limited

Cash Flow (15%)5/10

Cash flow data limited

Insider Activity (10%)5/10

No recent insider activity

Key Investment Metrics

Current Price

$95.17

P/E Ratio

22.13

Revenue Growth

N/A

Profit Margin

N/A

Market Cap

$101.5B

Dividend Yield

3.22%

How SO Compares to Competitors

Understanding how SO stacks up against peers helps inform your investment decision.

How SO Compares to Peers

Upcoming Events for SO

+5 Reasons TO Buy SO

1. Attractive dividend yield of 3.2%

moderate

Dividend yield above 3% provides meaningful income and signals management confidence.

2. Large-cap stability and market leadership

moderate

With market cap over $100B, this company has established leadership and resources to weather cycles.

-5 Reasons NOT to Buy SO

1. Minimal revenue growth

low risk

Growth of 0.0% barely keeps pace with inflation.

Who Should Buy SO?

Investment Profile

Risk Level

Medium

Recommended Holding Period

1-3 years or long-term income

Best For:

✓
Income Investors
3.2% yield provides regular income

Not Suitable For:

✗
Growth Investors
Limited 0% growth may disappoint

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Pro tip: Compare SO directly with competitors using our comparison tool to see which stock better fits your criteria.

Get the Full Picture

Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for SO

View AI Analysis Full Stock Profile

Frequently Asked Questions

What is SO stock price today?

SO (Southern Company) stock is trading at $95.17 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is SO stock going up or down today?

SO stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy SO stock now?

The decision to buy SO depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is SO a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for SO based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is SO stock overvalued or undervalued?

SO currently trades at a P/E ratio of 22.13 relative to earnings. Our DCF calculator provides intrinsic value estimates to help determine if SO is fairly priced.

What is SO's P/E ratio?

SO has a price-to-earnings (P/E) ratio of 22.13, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is SO's market cap?

SO (Southern Company) has a market capitalization of $101.55 billion, making it a mid-cap stock.

What is SO's price to book ratio?

Price-to-book ratio for SO is available on our dashboard along with other valuation metrics.

Deep Dive Analysis

Explore comprehensive analysis tools to make an informed decision about Southern Company

Full Stock Analysis

Complete SO overview with charts and data

Is SO Undervalued?

DCF valuation and intrinsic value analysis

Dividend Analysis

Yield, payout ratio, and dividend history

Growth Analysis

Revenue, earnings, and expansion metrics

Financial Health

Debt, liquidity, and balance sheet strength

Price Prediction

2026 forecast and price targets

Stock Forecast

12-month price forecast and analyst targets

Earnings Date

Next earnings date and historical results

Compare Before You Buy

See how SO stacks up against its competitors

SO vs AAPL

Side-by-side comparison

SO vs MSFT

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SO vs GOOGL

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SO vs AMZN

Side-by-side comparison

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Complete SO Analysis

SO Stock SO Price Prediction SO Stock Forecast SO Earnings Date SO Stock Price SO Valuation SO Growth Analysis SO Financial Health SO Dividend SO Financials SO News SO Analyst Ratings

Compare SO With

SO vs AAPL SO vs MSFT SO vs GOOGL SO vs AMZN

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Disclaimer

This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.