Should I Buy BZUN Stock in 2026?
Data-driven analysis and honest assessment for Baozun Inc
Current Price: $2.77
Decision Score
Weak
Based on 6 fundamental factors
Score Breakdown:
P/E data not available
Declining -0%
Currently unprofitable
Financial health data limited
Excellent FCF yield of 59.5%
No recent insider activity
Key Investment Metrics
Current Price
$2.77
P/E Ratio
N/A
Revenue Growth
0.0%
Profit Margin
-0.0%
Market Cap
$0.2B
Dividend Yield
None
How BZUN Compares to Competitors
Understanding how BZUN stacks up against peers helps inform your investment decision.
How BZUN Compares to Peers
Upcoming Events for BZUN
+5 Reasons TO Buy BZUN
1. High free cash flow yield of 59.5%
strongFCF yield above 5% means substantial cash generation for dividends, buybacks, or reinvestment.
-5 Reasons NOT to Buy BZUN
1. Company is not profitable
high riskCurrently losing money. May need to raise capital or cut operations.
2. Small-cap volatility risk
high riskMarket cap under $2B means higher volatility and lower liquidity.
3. High PEG ratio of 23.5
high riskPEG above 2 suggests expensive relative to growth rate.
4. Minimal revenue growth
low riskGrowth of 0.0% barely keeps pace with inflation.
Who Should Buy BZUN?
Investment Profile
Risk Level
Very High
Recommended Holding Period
5+ years (turnaround required)
Best For:
Not Suitable For:
- ✗
Growth Investors
Limited 0% growth may disappoint
- ✗
Income-Focused Retirees
No dividend paid
- ✗
Risk-Averse Investors
Very High risk may cause uncomfortable volatility
- ✗
Large Position Traders
Lower liquidity may impact execution
Consider These Alternatives
If you're interested in BZUN, compare these Consumer Discretionary peers:
Pro tip: Compare BZUN directly with competitors using our comparison tool to see which stock better fits your criteria.
Get the Full Picture
Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for BZUN
Frequently Asked Questions
What is BZUN stock price today?
BZUN (Baozun Inc) stock is trading at $2.77 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).
Is BZUN stock going up or down today?
BZUN stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.
Should I buy BZUN stock now?
The decision to buy BZUN depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.
Is BZUN a buy, hold, or sell right now?
Our AI-powered analysis provides buy/hold/sell recommendations for BZUN based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.
Is BZUN stock overvalued or undervalued?
Use our DCF valuation calculator to determine if BZUN is overvalued or undervalued based on fundamental analysis and future cash flow projections.
What is BZUN's P/E ratio?
P/E ratio data for BZUN will be available after the company reports earnings. Visit our dashboard for the latest financial metrics.
What is BZUN's market cap?
BZUN (Baozun Inc) has a market capitalization of $0.16 billion, making it a small-cap stock.
What is BZUN's price to book ratio?
BZUN trades at a price-to-book (P/B) ratio of 0.30, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.
Deep Dive Analysis
Explore comprehensive analysis tools to make an informed decision about Baozun Inc
Full Stock Analysis
Complete BZUN overview with charts and data
Is BZUN Undervalued?
DCF valuation and intrinsic value analysis
Dividend Analysis
Yield, payout ratio, and dividend history
Growth Analysis
Revenue, earnings, and expansion metrics
Financial Health
Debt, liquidity, and balance sheet strength
Price Prediction
2026 forecast and price targets
Stock Forecast
12-month price forecast and analyst targets
Earnings Date
Next earnings date and historical results
Compare Before You Buy
See how BZUN stacks up against its competitors
Similar Investment Decisions
Explore investment analyses for stocks similar to Baozun Inc
Complete BZUN Analysis
Compare BZUN With
Disclaimer
This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.