Should I Buy BTSNY Stock in 2026?

Data-driven analysis and honest assessment for Betsson AB (publ)

Analysis Updated:
HOLDMixed signals - suitable for existing holders

Current Price: $12.01P/E: 7.4

Decision Score

6.4/10

Hold

Based on 6 fundamental factors

Score Breakdown:

Valuation (20%)9/10

Very low P/E of 7.4 suggests undervaluation

Growth (20%)5/10

Slow growth of 0%

Profitability (20%)4/10

Thin margins (0% net)

Financial Health (15%)5/10

Financial health data limited

Cash Flow (15%)10/10

Excellent FCF yield of 10.4%

Insider Activity (10%)5/10

No recent insider activity

Key Investment Metrics

Current Price

$12.01

P/E Ratio

7.37

Revenue Growth

0.1%

Profit Margin

0.2%

Market Cap

$1.7B

Dividend Yield

0.06%

How BTSNY Compares to Competitors

Understanding how BTSNY stacks up against peers helps inform your investment decision.

How BTSNY Compares to Peers

Upcoming Events for BTSNY

+5 Reasons TO Buy BTSNY

1. Attractively valued at 7.4x earnings

strong

A P/E ratio of 7.4 is below the market average of ~20x, suggesting the stock may be undervalued.

2. High gross margins of 82%

strong

Gross margins above 50% typically indicate strong brand value or intellectual property moats.

3. High free cash flow yield of 10.4%

strong

FCF yield above 5% means substantial cash generation for dividends, buybacks, or reinvestment.

-5 Reasons NOT to Buy BTSNY

1. Thin profit margins of 0.2%

high risk

Low margins provide little cushion against cost increases or pricing pressure.

2. Small-cap volatility risk

medium risk

Market cap under $2B means higher volatility and lower liquidity.

3. Minimal revenue growth

low risk

Growth of 0.1% barely keeps pace with inflation.

Who Should Buy BTSNY?

Investment Profile

Risk Level

Very High

Recommended Holding Period

3-5 years

Best For:

  • Value Investors

    P/E of 7.4 offers margin of safety

Not Suitable For:

  • Growth Investors

    Limited 0% growth may disappoint

  • Income-Focused Retirees

    Low 0.1% yield

  • Risk-Averse Investors

    Very High risk may cause uncomfortable volatility

  • Large Position Traders

    Lower liquidity may impact execution

Consider These Alternatives

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Pro tip: Compare BTSNY directly with competitors using our comparison tool to see which stock better fits your criteria.

Get the Full Picture

Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for BTSNY

Frequently Asked Questions

What is BTSNY stock price today?

BTSNY (Betsson AB (publ)) stock is trading at $12.01 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is BTSNY stock going up or down today?

BTSNY stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy BTSNY stock now?

The decision to buy BTSNY depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is BTSNY a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for BTSNY based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is BTSNY stock overvalued or undervalued?

BTSNY currently trades at a P/E ratio of 7.37, which may suggest attractive valuation. Our DCF calculator provides intrinsic value estimates to help determine if BTSNY is fairly priced.

What is BTSNY's P/E ratio?

BTSNY has a price-to-earnings (P/E) ratio of 7.37, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is BTSNY's market cap?

BTSNY (Betsson AB (publ)) has a market capitalization of $1.66 billion, making it a small-cap stock.

What is BTSNY's price to book ratio?

BTSNY trades at a price-to-book (P/B) ratio of 1.61, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

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Disclaimer

This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.