Should I Buy SONY Stock in 2026?
Data-driven analysis and honest assessment for Sony Group Corp
Current Price: $23.72P/E: 19.1
Decision Score
Hold
Based on 6 fundamental factors
Score Breakdown:
Reasonable P/E of 19.1
Slow growth of 0%
Thin margins (0% net)
Financial health data limited
Excellent FCF yield of 968.3%
No recent insider activity
Key Investment Metrics
Current Price
$23.72
P/E Ratio
19.09
Revenue Growth
0.0%
Profit Margin
0.1%
Market Cap
$144.5B
Dividend Yield
0.01%
How SONY Compares to Competitors
Understanding how SONY stacks up against peers helps inform your investment decision.
How SONY Compares to Peers
Upcoming Events for SONY
+5 Reasons TO Buy SONY
1. High free cash flow yield of 968.3%
strongFCF yield above 5% means substantial cash generation for dividends, buybacks, or reinvestment.
2. Large-cap stability and market leadership
moderateWith market cap over $100B, this company has established leadership and resources to weather cycles.
-5 Reasons NOT to Buy SONY
1. Thin profit margins of 0.1%
high riskLow margins provide little cushion against cost increases or pricing pressure.
2. Low gross margins of 29%
medium riskMargins below 30% indicate commodity-like pricing and input cost vulnerability.
3. High PEG ratio of 3.0
medium riskPEG above 2 suggests expensive relative to growth rate.
4. Minimal revenue growth
low riskGrowth of 0.0% barely keeps pace with inflation.
Who Should Buy SONY?
Investment Profile
Risk Level
Medium
Recommended Holding Period
3-5 years
Best For:
Not Suitable For:
- ✗
Growth Investors
Limited 0% growth may disappoint
- ✗
Income-Focused Retirees
Low 0.0% yield
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Frequently Asked Questions
What is SONY stock price today?
SONY (Sony Group Corp) stock is trading at $23.72 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).
Is SONY stock going up or down today?
SONY stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.
Should I buy SONY stock now?
The decision to buy SONY depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.
Is SONY a buy, hold, or sell right now?
Our AI-powered analysis provides buy/hold/sell recommendations for SONY based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.
Is SONY stock overvalued or undervalued?
SONY currently trades at a P/E ratio of 19.09 relative to earnings. Our DCF calculator provides intrinsic value estimates to help determine if SONY is fairly priced.
What is SONY's P/E ratio?
SONY has a price-to-earnings (P/E) ratio of 19.09, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.
What is SONY's market cap?
SONY (Sony Group Corp) has a market capitalization of $144.47 billion, making it a mid-cap stock.
What is SONY's price to book ratio?
SONY trades at a price-to-book (P/B) ratio of 2.96, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.
Deep Dive Analysis
Explore comprehensive analysis tools to make an informed decision about Sony Group Corp
Full Stock Analysis
Complete SONY overview with charts and data
Is SONY Undervalued?
DCF valuation and intrinsic value analysis
Dividend Analysis
Yield, payout ratio, and dividend history
Growth Analysis
Revenue, earnings, and expansion metrics
Financial Health
Debt, liquidity, and balance sheet strength
Price Prediction
2026 forecast and price targets
Stock Forecast
12-month price forecast and analyst targets
Earnings Date
Next earnings date and historical results
Compare Before You Buy
See how SONY stacks up against its competitors
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Disclaimer
This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.