Is AMZN Stock Undervalued?

A comprehensive valuation analysis of Amazon Com Inc (AMZN) examining current multiples, intrinsic value, and comparing to analyst expectations.

Updated February 28, 2026•8 min read•View Full Analysis

Valuation Verdict

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Potentially Undervalued

456739739822.6% upside potential

Based on our analysis, Amazon Com Inc appears to be potentially undervalued at the current price of $210.00. Our fair value estimate of $959153453837.43 suggests upside potential of approximately 456739739822.6%.

Current Valuation Metrics

Valuation ratios help us understand how the market is pricing AMZN relative to its fundamentals. Let's examine the key multiples investors are paying today.

P/E Ratio

29.00

High

P/B Ratio

7.11

High

P/S Ratio

3.11

Moderate

EV/EBITDA

16.79

High

Understanding the Metrics

P/E Ratio: At 29.00x earnings, AMZN is trading above the typical market average of 15-20x.
P/B Ratio: A P/B of 7.11 means investors pay $7.11 for every $1 of book value.
P/S Ratio: The price-to-sales ratio of 3.11 indicates how much investors value each dollar of revenue.
EV/EBITDA: This ratio of 16.79 helps compare AMZN to peers while accounting for debt.

Fair Value Estimate

Using a discounted cash flow (DCF) model, we estimate the intrinsic value of Amazon Com Inc stock. This fundamental analysis looks at the company's ability to generate future cash flows and discounts them back to today's value.

Current Price

$210.00

Fair Value Estimate

$959153453837.43

Implied Return+456739739822.6%

Our DCF model suggests AMZN may be undervalued by approximately 456739739822.6%. This implies the market may be pricing in more pessimistic growth expectations than our base case scenario.

Analyst Price Targets

Wall Street analysts provide price targets based on their fundamental research and models. Let's see how the consensus view compares to the current price.

Current Price

$210.00

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Analyst Target

$280.29

Implied Upside33.5%

The consensus analyst price target of $280.29 suggests 33.5% upside potential from current levels. Analysts appear optimistic about the stock's prospects.

Investment Conclusion

Bottom Line

Based on our comprehensive valuation analysis, Amazon Com Inc (AMZN) appears to be undervalued at $210.00. With a fair value estimate of $959153453837.43, the stock offers potential upside for long-term investors willing to wait for the market to recognize its intrinsic value.

Disclaimer: This analysis is for informational purposes only and should not be considered investment advice. Always conduct your own research and consult with a financial advisor before making investment decisions. Past performance does not guarantee future results.