What is BFH stock price today?

BFH (Bread Financial Holdings Inc) stock is trading at $73.02 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is BFH stock going up or down today?

BFH stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy BFH stock now?

The decision to buy BFH depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is BFH a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for BFH based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is BFH stock overvalued or undervalued?

BFH currently trades at a P/E ratio of 6.66, which may suggest attractive valuation. Our DCF calculator provides intrinsic value estimates to help determine if BFH is fairly priced.

What is BFH's P/E ratio?

BFH has a price-to-earnings (P/E) ratio of 6.66, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is BFH's market cap?

BFH (Bread Financial Holdings Inc) has a market capitalization of $3.33 billion, making it a small-cap stock.

What is BFH's price to book ratio?

BFH trades at a price-to-book (P/B) ratio of 0.95, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

Does BFH pay dividends?

Yes, BFH pays dividends with a current yield of 0.01%. Dividend payments provide income for investors in addition to potential stock price appreciation.

What is BFH's dividend yield?

BFH's dividend yield is 0.01%, calculated as annual dividends divided by the current stock price. This represents the annual return from dividends alone.

Is BFH stock a good long-term investment?

BFH's long-term investment potential depends on sustainable competitive advantages, revenue growth, profitability, management quality, and industry dynamics. Our AI analysis evaluates these factors to assess long-term prospects.

What is BFH's revenue growth rate?

BFH has shown revenue growth of 0.2% over recent periods. Consistent revenue growth is a key indicator of business health and competitive positioning.

Yes, BFH is profitable with a profit margin of 0.2%. This indicates the company generates 0.2 cents of profit for every dollar of revenue.

What are the risks of investing in BFH?

Key risks for BFH include market volatility, competitive pressures, regulatory changes, economic conditions, execution risks, and company-specific factors. Our AI analysis identifies material risks and their potential impact on valuation.

How does BFH compare to its competitors?

Compare BFH to industry peers on our dashboard using metrics like P/E ratio, revenue growth, profit margins, market share, and valuation multiples. Competitive analysis helps contextualize BFH's performance and positioning.

What is BFH's stock price target for 2026?

Our AI model provides price targets for BFH based on fundamental analysis: Bull case $94.93 (+30%), Base case $83.97 (+15%), Bear case $65.72 (-10%). Visit our prediction page for detailed forecasts.

What do analysts say about BFH?

Wall Street analysts provide ratings (buy/hold/sell) and price targets for BFH. Our dashboard aggregates analyst consensus, target prices, and recent upgrades/downgrades to help you understand professional sentiment.

When is BFH's next earnings report?

BFH reports earnings quarterly. Check our dashboard for the upcoming earnings date, analyst estimates for revenue and EPS, and historical earnings performance. Earnings reports often drive significant stock price movements.

BFH - Bread Financial Holdings Inc

NYSE * Financials * Consumer Finance

$73.02

$-0.55 (-0.75%)

About Bread Financial Holdings Inc

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

BFH Key Statistics

Market Cap

$3.33B

P/E Ratio

6.66

P/B Ratio

0.95

EPS

$10.96

Dividend Yield

0.01%

Revenue Growth

+0.2%

Profit Margin

0.2%

Employees

6,000

How BFH Compares to Peers

BFH has the lowest P/E ratio in Consumer Finance, suggesting it may be the most undervalued

BFH has the highest profit margins in Consumer Finance

BFH has the fastest revenue growth among competitors

P/E Rank

of 2

Margin Rank

of 2

Growth Rank

of 2

Size Rank

of 2

Company	Market Cap	P/E	Growth	Margin	Compare
BFH(This stock)	$3.33B	6.7	0%	0.2%	-
AMZNAmazon Com	$2.25T	29.3	0%	0.1%	vs AMZN

Bread Financial Holdings Inc Company Information

Headquarters: Ohio; U.S.A
Website: www.breadfinancial.com
Sector: Financials
Industry: Consumer Finance

About Bread Financial Holdings Inc

BFH Key Statistics

How BFH Compares to Peers

Bread Financial Holdings Inc Company Information

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