Should I Buy ZBRA Stock in 2026?
Data-driven analysis and honest assessment for Zebra Technologies Corp
Current Price: $223.96P/E: 27.4
Decision Score
Weak
Based on 6 fundamental factors
Score Breakdown:
Elevated P/E of 27.4
Declining -0%
Thin margins (0% net)
Financial health data limited
Strong FCF yield of 6.1%
No recent insider activity
Key Investment Metrics
Current Price
$223.96
P/E Ratio
27.38
Revenue Growth
0.1%
Profit Margin
0.1%
Market Cap
$11.3B
Dividend Yield
None
How ZBRA Compares to Competitors
Understanding how ZBRA stacks up against peers helps inform your investment decision.
How ZBRA Compares to Peers
Upcoming Events for ZBRA
+5 Reasons TO Buy ZBRA
1. High free cash flow yield of 6.1%
moderateFCF yield above 5% means substantial cash generation for dividends, buybacks, or reinvestment.
-5 Reasons NOT to Buy ZBRA
1. Thin profit margins of 0.1%
high riskLow margins provide little cushion against cost increases or pricing pressure.
2. Minimal revenue growth
low riskGrowth of 0.1% barely keeps pace with inflation.
Who Should Buy ZBRA?
Investment Profile
Risk Level
Medium
Recommended Holding Period
3-5 years
Best For:
Not Suitable For:
- ✗
Growth Investors
Limited 0% growth may disappoint
- ✗
Income-Focused Retirees
No dividend paid
Consider These Alternatives
If you're interested in ZBRA, compare these Information Technology peers:
Pro tip: Compare ZBRA directly with competitors using our comparison tool to see which stock better fits your criteria.
Get the Full Picture
Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for ZBRA
Frequently Asked Questions
What is ZBRA stock price today?
ZBRA (Zebra Technologies Corp) stock is trading at $223.96 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).
Is ZBRA stock going up or down today?
ZBRA stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.
Should I buy ZBRA stock now?
The decision to buy ZBRA depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.
Is ZBRA a buy, hold, or sell right now?
Our AI-powered analysis provides buy/hold/sell recommendations for ZBRA based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.
Is ZBRA stock overvalued or undervalued?
ZBRA currently trades at a P/E ratio of 27.38, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if ZBRA is fairly priced.
What is ZBRA's P/E ratio?
ZBRA has a price-to-earnings (P/E) ratio of 27.38, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.
What is ZBRA's market cap?
ZBRA (Zebra Technologies Corp) has a market capitalization of $11.35 billion, making it a mid-cap stock.
What is ZBRA's price to book ratio?
ZBRA trades at a price-to-book (P/B) ratio of 3.22, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.
Deep Dive Analysis
Explore comprehensive analysis tools to make an informed decision about Zebra Technologies Corp
Full Stock Analysis
Complete ZBRA overview with charts and data
Is ZBRA Undervalued?
DCF valuation and intrinsic value analysis
Dividend Analysis
Yield, payout ratio, and dividend history
Growth Analysis
Revenue, earnings, and expansion metrics
Financial Health
Debt, liquidity, and balance sheet strength
Price Prediction
2026 forecast and price targets
Stock Forecast
12-month price forecast and analyst targets
Earnings Date
Next earnings date and historical results
Compare Before You Buy
See how ZBRA stacks up against its competitors
Similar Investment Decisions
Explore investment analyses for stocks similar to Zebra Technologies Corp
Complete ZBRA Analysis
Compare ZBRA With
Disclaimer
This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.