Should I Buy SHOP Stock in 2026?

Data-driven analysis and honest assessment for Shopify Inc

Analysis Updated:
AVOIDSignificant risks outweigh potential rewards

Current Price: $120.73P/E: 134.0

Decision Score

3.7/10

Weak

Based on 6 fundamental factors

Score Breakdown:

Valuation (20%)2/10

Very high P/E of 134.0 suggests overvaluation

Growth (20%)3/10

Declining -0%

Profitability (20%)4/10

Thin margins (0% net)

Financial Health (15%)5/10

Financial health data limited

Cash Flow (15%)4/10

Low FCF yield of 0.8%

Insider Activity (10%)5/10

No recent insider activity

Key Investment Metrics

Current Price

$120.73

P/E Ratio

133.98

Revenue Growth

0.3%

Profit Margin

0.1%

Market Cap

$164.4B

Dividend Yield

None

How SHOP Compares to Competitors

Understanding how SHOP stacks up against peers helps inform your investment decision.

How SHOP Compares to Peers

Upcoming Events for SHOP

+5 Reasons TO Buy SHOP

1. Large-cap stability and market leadership

moderate

With market cap over $100B, this company has established leadership and resources to weather cycles.

-5 Reasons NOT to Buy SHOP

1. Expensive valuation at 134x earnings

high risk

P/E of 134 is significantly above averages. High expectations leave little room for disappointment.

2. Thin profit margins of 0.1%

high risk

Low margins provide little cushion against cost increases or pricing pressure.

3. Minimal revenue growth

low risk

Growth of 0.3% barely keeps pace with inflation.

4. Low free cash flow yield of 0.8%

low risk

Limited cash generation means most value comes from future growth expectations.

Who Should Buy SHOP?

Investment Profile

Risk Level

High

Recommended Holding Period

3-5 years

Best For:

  • Momentum Traders

    High-growth profile attracts momentum

Not Suitable For:

  • Growth Investors

    Limited 0% growth may disappoint

  • Value Investors

    Premium P/E of 134 doesn't fit value criteria

  • Income-Focused Retirees

    No dividend paid

  • Risk-Averse Investors

    High risk may cause uncomfortable volatility

Consider These Alternatives

If you're interested in SHOP, compare these Information Technology peers:

Pro tip: Compare SHOP directly with competitors using our comparison tool to see which stock better fits your criteria.

Get the Full Picture

Access AI-powered insights, DCF valuations, insider trading data, and real-time analysis for SHOP

Frequently Asked Questions

What is SHOP stock price today?

SHOP (Shopify Inc) stock is trading at $120.73 as of the latest market data. Stock prices update in real-time during market hours (9:30 AM - 4:00 PM ET).

Is SHOP stock going up or down today?

SHOP stock price movements are influenced by market conditions, news, earnings reports, and investor sentiment. Check our live dashboard for real-time price changes and technical indicators.

Should I buy SHOP stock now?

The decision to buy SHOP depends on your investment strategy, risk tolerance, and financial goals. Our AI analysis evaluates fundamentals, valuation metrics, growth prospects, and market conditions to help inform your decision.

Is SHOP a buy, hold, or sell right now?

Our AI-powered analysis provides buy/hold/sell recommendations for SHOP based on multiple factors including valuation, growth metrics, technical indicators, and analyst consensus. Visit our dashboard for the latest recommendation.

Is SHOP stock overvalued or undervalued?

SHOP currently trades at a P/E ratio of 133.98, which may indicate premium valuation. Our DCF calculator provides intrinsic value estimates to help determine if SHOP is fairly priced.

What is SHOP's P/E ratio?

SHOP has a price-to-earnings (P/E) ratio of 133.98, which measures how much investors are willing to pay per dollar of earnings. Compare this to industry peers and historical averages for context.

What is SHOP's market cap?

SHOP (Shopify Inc) has a market capitalization of $164.36 billion, making it a mid-cap stock.

What is SHOP's price to book ratio?

SHOP trades at a price-to-book (P/B) ratio of 16.22, which compares the stock price to the company's book value per share. A P/B below 1.0 may indicate undervaluation, while above 3.0 may suggest premium pricing.

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Disclaimer

This analysis is for informational purposes only and should not be considered financial advice. The decision score and recommendations are based on quantitative factors and do not account for all risks, your personal financial situation, or qualitative factors. Always do your own research and consider consulting with a financial advisor before making investment decisions.