HOG — Harley-Davidson Inc
NYSE · Consumer Cyclical · Recreational Vehicles
$27.52
+$0.37 (+1.34%)
Harley-Davidson Inc (HOG) is a recreational vehicles company listed on NYSE. It is led by Jochen Zeitz, based in 3700 West Juneau Avenue, Milwaukee, WI, United States, 53208, with about 5,900 employees. Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Latest reported HOG revenue for 2025-09-30 was $1.34B. Net income was $375.2M. Revenue was up 2.6% from 2025-06-30 to 2025-09-30. HOG currently screens at market cap $2.87B and trailing P/E 8.5.
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About Harley-Davidson Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
HOG Key Statistics
Market Cap
$2.87B
Volume
2.02M
Previous Close
$28.29
Day Range
$27.25 – $28.39
P/E Ratio
8.46
EPS
$3.44
Revenue
$5.19B
Net Income
$445.18M
Gross Profit
$0.00
Free Cash Flow
$0.00
Dividend Yield
3.05%
Revenue Growth
-11.1%
Profit Margin
8.6%
Employees
5,900
HOG Financials
Annual income statement in USD. Latest reported periods first.
| Line | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|
| Revenue | $5.19B | $5.84B | $5.76B | $5.34B |
| Cost of Revenue | $0.00 | $0.00 | $0.00 | $0.00 |
| Gross Profit | $0.00 | $0.00 | $0.00 | $0.00 |
| Operating Income | $0.00 | $0.00 | $0.00 | $0.00 |
| Net Income | $445.18M | $695.05M | $739.21M | $650.02M |
| EPS (Diluted) | $3.44 | $4.87 | $4.96 | $4.19 |
Total Assets
$11.88B
Total Debt
$0.00
Shareholders' Equity
$0.00
Cash & Equivalents
$1.59B
Operating Cash Flow
$1.06B
Free Cash Flow
$0.00
Harley-Davidson Inc Company Information
- Chairman, President & CEO
- Jochen Zeitz
- Headquarters
- 3700 West Juneau Avenue, Milwaukee, WI, United States, 53208
- Website
- www.harley-davidson.com
- Phone
- 414 342 4680
- IPO / Founded
- 1987-11-05
- Sector
- Consumer Cyclical
- Industry
- Recreational Vehicles