AMZN Active Sellers
Amazon Com Inc - Seller growth, merchant count & supply metrics
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Active Sellers Analysis
Track AMZN's active sellers, merchant growth, and marketplace supply metrics
View Full Seller MetricsKey Active Seller Metrics
Total Active Sellers
Merchants with recent sales
Seller Growth Rate
YoY active seller change
Seller Retention Rate
% of sellers still active
GMV per Active Seller
Average revenue per merchant
Seller Concentration
Top seller % of total GMV
New Seller Onboarding
Monthly new seller additions
What Active Sellers Tell You
Growing active sellers increases product selection and marketplace competitiveness
High seller retention indicates platform value and seller satisfaction
Increasing GMV per seller shows sellers are scaling their businesses on the platform
Sellers are the supply side - more sellers with diverse inventory attracts more buyers
Complete Seller Analysis
Get AI-powered analysis of AMZN active sellers and merchant growth trends
Analyze AMZN SellersFrequently Asked Questions
What are AMZN active sellers?
AMZN active sellers are merchants who have listed products and generated sales on Amazon Com Inc's marketplace within a defined period (typically 12 months). This metric measures the supply side of the marketplace and indicates the breadth of inventory and product selection available to buyers.
Why are active sellers important for AMZN?
Active sellers are critical for Amazon Com Inc because they provide the supply side of the marketplace. More sellers mean greater product selection, competitive pricing, and category coverage. Growing active sellers attracts more buyers, creates network effects, and generates more revenue through commissions and services.
How does AMZN attract and retain sellers?
Amazon Com Inc attracts sellers through: low barriers to entry, access to a large buyer base, seller tools and analytics, fulfillment and logistics services, marketing and advertising platforms, competitive fee structures, and seller support and education programs.
What's a good active seller growth rate for AMZN?
For marketplace platforms like Amazon Com Inc, active seller growth of 15-40% year-over-year is typically considered strong, though this varies by market maturity. Fast-growing platforms may exceed 50%, while mature platforms focus on seller quality, GMV per seller, and retention over pure growth.