AXP Active Players 2026
MAU, DAU, and player engagement data for American Express Co
Total Revenue
$38.83B
2024-12-31
YoY Growth
+4.3%
vs. previous year
Player Engagement Metrics
American Express Co measures gaming community health through active player metrics including Monthly Active Users (MAU), Daily Active Users (DAU), and engagement rates. These KPIs drive revenue opportunities through increased monetization and longer player lifetime value.
Key Metrics
MAU / DAU
Importance
Revenue Driver
Frequency
Quarterly Reporting
Annual Revenue Performance
2024-12-31
$38.83B
YoY Growth
+4.3%
2023-12-31
$37.22B
YoY Growth
+8.8%
2022-12-31
$34.22B
YoY Growth
+23.5%
2021-12-31
$27.72B
YoY Growth
+26.1%
2020-12-31
$21.97B
Get Full AXP Player Analytics
View complete engagement metrics, user growth trends, and retention analysis
Frequently Asked Questions
How many active players does AXP have?
American Express Co reports active player metrics in quarterly earnings, including Monthly Active Users (MAU) and Daily Active Users (DAU). These metrics measure the size and engagement of the gaming community across all platforms and titles.
What is AXP's MAU (Monthly Active Users)?
American Express Co tracks Monthly Active Users (MAU) as a key engagement metric. MAU represents the number of unique users who engage with the platform or games within a 30-day period. Check quarterly reports for the latest MAU figures.
What is AXP's DAU (Daily Active Users)?
Daily Active Users (DAU) measures the number of unique users engaging daily. American Express Co may report DAU for specific titles or platforms. The DAU/MAU ratio indicates player stickiness and engagement frequency.
Is AXP's player base growing?
AXP's overall business is growing at 4.3% year-over-year, typically correlated with user base expansion and increased engagement across gaming platforms.
How does AXP measure player engagement?
American Express Co tracks multiple engagement metrics including MAU, DAU, session length, session frequency, retention cohorts, and player lifetime value (LTV). These metrics help optimize game design and monetization.
What is AXP's player retention rate?
American Express Co monitors retention rates including Day 1, Day 7, and Day 30 retention. Strong retention indicates engaging gameplay and effective live operations. Retention data may be disclosed in investor presentations or earnings calls.
Disclaimer: Active player data is based on publicly filed financial reports and company disclosures. MAU and DAU definitions may vary by company. Always conduct your own research before making investment decisions.