TRUE — TrueCar Inc
NASDAQ · Communication Services · Internet Content & Information
TrueCar Inc (TRUE) is a internet content & information company listed on NASDAQ. It is led by Jantoon E. Reigersman, based in 225 Santa Monica Blvd, Santa Monica, CA, United States, 90401, with about 348 employees. TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. The company operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. It also provides TrueCar Access, which offers trade and payments solutions; and Sell Your Car and Trade solutions gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.
Latest reported TRUE revenue for 2025-09-30 was $43.2M. Net income was $5.0M. Revenue was down 8.1% from 2025-06-30 to 2025-09-30. TRUE currently screens at market cap $167.5M.
Use this TRUE page for company research — sector, financials, and the latest filing takeaway — not a live tape. The session quote (last, range, volume) lives on the TRUE quote page. Cached 10-K, 10-Q, 8-K, and Form 4 exhibits are on the TRUE SEC filings page. Lician reads the product cache first so this HTML stays unique to TrueCar Inc even when a live quote feed is slow.
About TrueCar Inc
TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. The company operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. It also provides TrueCar Access, which offers trade and payments solutions; and Sell Your Car and Trade solutions gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.
TRUE Key Statistics
Market Cap
$167.46M
EPS
-$0.34
Revenue
$175.60M
Net Income
-$31.05M
Gross Profit
$0.00
Free Cash Flow
$0.00
Revenue Growth
+10.6%
Profit Margin
-17.7%
Employees
348
TRUE Financials
Annual income statement in USD. Latest reported periods first.
| Line | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|
| Revenue | $175.60M | $158.71M | $161.52M | $231.70M |
| Cost of Revenue | $0.00 | $0.00 | $0.00 | $0.00 |
| Gross Profit | $0.00 | $0.00 | $0.00 | $0.00 |
| Operating Income | $0.00 | $0.00 | $0.00 | $0.00 |
| Net Income | -$31.05M | -$49.77M | -$118.69M | -$38.33M |
| EPS (Diluted) | -$0.34 | -$0.55 | -$1.30 | $0.00 |
Total Assets
$159.69M
Total Debt
$0.00
Shareholders' Equity
$0.00
Cash & Equivalents
$111.83M
Operating Cash Flow
$7.70M
Free Cash Flow
$0.00
TrueCar Inc Company Information
- President, CEO & Director
- Jantoon E. Reigersman
- Headquarters
- 225 Santa Monica Blvd, Santa Monica, CA, United States, 90401
- Website
- www.truecar.com
- Phone
- 800 200 2000
- IPO / Founded
- 2014-05-16
- Sector
- Communication Services
- Industry
- Internet Content & Information