Influencer marketing beats traditional ads: Vita Coco Co-founder
Yahoo Finance · Oct 9, 2026 · Vita Coco Company Inc (COCO)
The Vita Coco Company Co-founder and Executive Chairman, Michael Kirban, explains how the brand moved from grocery-store sampling to creator-led marketing that reached roughly 300 million views and helped attract younger consumers.
Not investment advice. Cached headline, not a full reprint.